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Sophia Carter
Sophia Carter

Growth in small towns

That’s a great observation, and I’ve seen the same in places like Nashik and even smaller areas in the northeast. I think it's a mix of cheap mobile data, more affordable smartphones, and a growing curiosity around earning money online. Also, let’s be honest—entertainment options in smaller towns are limited, so these platforms become a new form of engagement. There’s actually a solid article I came across that dives into this trend: https://nenow.in/article/rupee-revolution-online-sports-economic-impact-on-india.html. It talks about how the industry is spreading rapidly outside the big cities and even generating new income streams and jobs in rural areas. Really opened my eyes to how big and complex the whole thing is becoming.

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I don’t gamble personally, but I have noticed how these apps are literally everywhere now—even in YouTube ads and during live matches. I guess the fact that they work on any basic smartphone makes them accessible to just about anyone. Never thought about how they’re influencing small-town economies though. Cool insight.

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